Tuesday, August 19, 2014

Week Four Assembling Publishing-Publics/Archive Fever

According to week 4’s lecture notes and readings, the main topic of this week is actor-network theory which developed by the staff Michel Callon and Bruno Latour. To more details, it illustrates the connection and interaction between humans and non-human actors that form the new network and it also mentions the relationship between scientific practice and social background.

According to actor-network theory, it says that the scientific practice and social background are working and producing stuffs together; they do not have a causal relationship but develop in company. In addition, the actors in actor-network theory are generalized that both be appropriate for humans (actor) and non-human strength (actant). On the basis of the book science in action, Latour has said that science is a field of both human and non-human interactions, where either party is not given special priority, which seems like human and non-human are equally exist on the world.

Actually, it is intricate to analyze the network in this theory. Because it seems like an assemblage who concentrates resources in certain places-NODE, and the notes have connect the dispersed resources into a net and extend to all corners. It can be found in wiki that the most important and fundamental purpose of using the word ‘network’ in this theory is to make human and non-human equally, especially in network sphere. In Latour’s viewpoint, there is no opposition between natural and society. However in contrast, they are completely integrated and both the elements in network.


Additionally, in terms of the actor-network theory, it emphasizes the different relationships. The first main point is about human and non-human, it can be conclude that they might be placed on the equal footing in the network. For instance, in the previous, teachers and scholars are the particular human who are supposed impart knowledge, but now the network can do everything they did and even do better than them, because students can get everything they need online such as Google, wiki and so on. Therefore, in some respects, human and non-human are equally in network and this can be regard as a good phenomenon that shows the network and human are developing together and they are completely integrated.


As i mentioned before, an assemblage can be defined as a text which is adapted from the older versions that aims to adapt a new context. This is possible to blear the line between invented and borrowed work. It is obviously to see that the music always has been ‘remixed’ to adapt the modern audiences. In addition, because of the fast moving nature of publishing which caused the phenomena that publishers are made to adapt, assemblages may be possible to allow publishers to achieve some sort of control over the content audiences are able to see. Similarly, another example is about the concept of a paywall. It seems like a system which prevents users from accessing site content without a paid subscription. Through this way, publishers can not only boost revenue, but also increase the amount of their print subscribers, again changing the nature of new publishing platforms and also giving publishers a degree of control over their audience.

In summary, it is obviously to see that with the appearance of technology and a various range of publishing platforms, the history of publishing tools and techniques has changed forever. Even at present, publishing is a dynamic force which is changing to order to adapt to the new types of audiences being formed by new publishing devices all the times. This change is the key to understanding the social impact publishing has had on the general public.

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