Myriad minutiae in our daily life impact our choices of different lipstick color in countless ways. Our visualization project explores people choose different lipstick color based on their skin tone. Visualization to us is an interactive visual representation of data that highlights a link of data. Not only it is a useful tool in demonstrating this relationship， but it is also useful in researching and processing large amounts of data and correlating it into a simple pie chart or representation. The aim of this visualization is to provide a useful suggestion of choosing suitable lipstick color based on different skin tone from several of women’s choice experience.
Additionally, women are able to see to how they are supposed to choose lipstick color at certain occasions. For example, many women wrongly believe they can’t wear red lipstick. however, it can be seen from the visualization that red lipstick is timeless and bridges age and culture and you can't go wrong with this universally flattering color for all skin tones. Therefore, this information would be very difficult to communicate without this data visualization.
The methods we used to get the pattern are online researching and survey. Here is the templet of our survey and we interview 12 women both in the uni and cosmetic counter.
From the online researching, we can find some information about the pattern in the written texts but lack of data. Therefore, we gathered the raw data, put the information together and created the visualization to make this pattern visible.
The base of pie chart is the range of skin tone, from fair to dark, and the circle above is the people’s selection. Each little circle indicates different colors and the size of circle represents the percentage.
The result shows in the middle is color true red, most of our interviewer choose this color for their formal occasion. And the second layer shows 25-30% people choose pink based colors. The third layer represent 15-20% people used orange and purple based color, as for the outermost layer, less than 10% interviewer will select nude or wood colors.
Fair: blue based lipstick
medium: cherry red or bright berry pinks, nearly nude
tan: bright and poppy oranges
dark: purple, darker lipsticks
The color, size, texts and the base pie chart. Every aspect of this visualization is important and with these elements, we can present the best result to the public.
If it make to publish such a visualisation, people can easily find the most suitable lipstick from the data and surveys corresponding to the skin tone on the questionnaire, the difference that makes it to publish such a visualisation is it can give people who are going to buy lipstick some recommendations so that can reduce the risk that will buy unsuitable lipstick for them and reduce the waste of lipstick since some people think lipstick this kind of cosmetics is okay to buy more and more, anyway it does not expire. However, anything would like to be the same as lipstick effect, people use their little spare cash to buy a lot of non-essential items.
Visualisation is the form of control, if we can see the pattern, we can easily control the information.
For the cosmetic production, such visualisation helps to target different groups better in the global scale.
For the consumer, obviously, they can pick the products easily because they know which color suits them best.
Makeup artists, fashion bloggers and magazine publics: they can recommanded some useful things to the public
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