Tuesday, October 14, 2014

Week Eleven Distribution, Aggregation and the Social

Furthermore, we discussed “distribution” and “aggregation” in tutorial class. It is an interesting topic, and according to reading, Edwards Paul argues that without models, there are no data; and data can combine models to measurable realities. I strongly agree with this idea, because I and other two classmates saw many attractive, functional and safety information which was presented on notice boards in Food Quad. This is one mode of publishing in campus, notice board is a model, and information (post) on it is data, when they are united, they play a great role of “publishing” in university. This information can teach students; and it for students to learning, researching and socializing.

Although some students may not notice this information, but a group of students still realise and recognise it, like they will attend to some activities and learn safety knowledge. Besides, many students like to organise groups on Facebook, so they can communicate with others easily, and they can share photos and music with each other. It is the way of “aggregation” and engagement of technology; like people are connected and share contents together.


In according to this week’s resources and lecture notes, distribution” and “aggregation” can be treated as two main points which need us to research and discuss. First of all, when it comes to talk about publishing, it has an impartible relationship between aggregating and distributing. The truth is that publishing is the process of gathering, collecting or combing texts, images and sounds, and then spreading or sharing them with the public. Actually, because of development of advanced technology, it is possible for us to have the chance to enjoy various ways of aggregating and distributing. Making information much more accessible has a huge influence on our daily lives, which can affect us to be better informed than ever before. The Internet helps in collecting data from all over the world, and spreading them in a much faster and easier manner.
According to Gregory Bateson, “… see the world not as a collection of things or persons, but a network of relationship, that network bound together by communication”, it can be seen that aggregation and distribution of information allow us to receive the exchange of data connects users, forming a network where everyone can easily aggregate and distribute information. Actually, there are many social networking websites or apps like Facebook, Twitter, instagram and so on are the illustrations of this worldwide aggregation and distribution network, however, one of my favorite site or app (it both has) is called mogujie. Here is its website address: http://www.mogujie.com/?f=mgjlm&mcfp=19_12rkefq
Mogujie is a community and shopping center website which enables users to post and upload photos of their outfits, and the other users can ‘like’ the look so that the photo will appear on the front page of the site. Users can leave comments on the photos, and also ‘become fans’ of their favourite fellow users, so that they will receive updates when the ‘fanned’ user uploads a new photo.

However, unlike Instagram or other photo-sharing SNS, the Mogujie is a site or an app which dedicated to sharing fashion inspirations. It aggregates street-fashion photos from users of different styles, and distribute them to fashion lovers all over the world. In other words, the Internet enables Mogujie to build a huge network worldwide, which will bring increasing the diversity of content available on the site or the app. For example, I used to buy fashion magazines every month, but they would only publish fashion trends that are popular in the country or that are suitable for the season. But on Mogujie, because the published content are contributed by users from different parts of the world, we can see the photos of people from the Chinese wearing beautiful floral dresses and shorts, as well as users from the Australians rocking the leather jackets.

Overall, it can be concluded that the community websites or apps like Mogujie can empower each and every one of users have the chance to become a publisher, providing a platform for us to aggregate and distribute. Just as how Andrew put it, “we all distribute and aggregate, and we’re all more interested in distribution and aggregation”, which means that It is not impossible to predict that there will be more and more these kind of sites or platforms in the future for us to participate in.

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